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How to Learn Copywriting Online: Free & Cheap Options for Beginners

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By Scott Winstead

how to learn copywriting

Thinking about becoming a copywriter? Looking for info on how to learn copywriting as a beginner?

Copywriting is one of the most in-demand skills across the marketing industry. From large organizations to startup companies to advertising agencies, organizations of all sizes are looking for copywriters.

As a copywriter, not only can you earn a great living working for another company or as a freelancer, but you also get to scratch your creative itch at the same time by doing a job that requires you to be original and visionary.

But being creative isn’t enough. There is a science to copywriting, and without the proper training, you’ll be lost.

Not sure where to start?

This article will go over the best ways you can learn copywriting online and become a pro in no time at all.

Let’s get started…


Why Learn Copywriting?

The ability to write persuasively is a valuable skill in today’s world.

Whether you’re looking to become a professional copywriter or simply want to be able to better communicate your thoughts and ideas in whatever position your work in, learning copywriting can give you the tools you need.

Copywriting is the art of using words to convince people to take a desired action, and it can be used in a variety of settings.

For example, you might use copywriting to sell products, promote a cause, or even just get someone to read your blog post.

It can also be used to improve internal communications among your team or company, helping you get your message and objectives across more clearly.

In short, learning copywriting can make you a more effective communicator in any situation.

No matter what your goal is, being able to write persuasively can help you achieve it.

If you’re not sure where to start, there are plenty of resources available online that can teach you the basics of copywriting, and we’ll go over them below.


Why Are Online Courses the Best Way to Learn Copywriting?

Online courses from various learning platforms are considered the best and most convenient way to learn copywriting fast.


  • Online platforms allow you to learn at your own pace, meaning you don’t need to worry about time. So, you get the freedom of learning during the hours you feel are suitable for you.
  • 24/7 availability of learning resources online lets you access courses any time. It is one of the biggest reasons people go for online courses. It is an excellent option for people who study or work during the day and only get time at night.
  • Having a range of online courses to choose from also favors learners. Platforms offer online resources prepared for all levels, beginner to advanced levels. You can find a copywriting course that is perfect and aligned with your interests.
  • Expert teachers are available online, giving you a chance to learn from the best in the business. Meanwhile, the feedback from experts could be a turning point for your career as a copywriter.

Of course, there are multiple excellent online copywriting courses, but you can find the best ones on sites like Skillshare, LinkedIn Learning, and Coursera Plus.


Best Online Platforms For Copywriting Courses

There are several great online learning sites that offer copywriting courses, including Skillshare, LinkedIn Learning, and Coursera.

Let’s find out why these platforms are on top of the list.


Great Choice
Skillshare Skillshare

Skillshare is the ultimate website for learning just about anything imaginable. You can explore 30,000+ online classes across countless categories, from business to hobbies and more.

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With Skillshare, you can explore thousands of online courses in a range of creative subjects, including copywriting.

Whether you just stepped in as a beginner or are already a pro copywriter, you can find a course to enhance your skills while learning from the best.

The great thing about Skillshare is that it offers in-depth, high-quality courses from top professionals and mentors, ensuring you become an expert in your field. You can take your classes and watch videos from anywhere without any hassle.

A Premium Membership gives you a number of great features like offline viewing, course downloads, and unlimited access to all courses on the platform.

Our Skillshare review gives a detailed overview of everything you can find on the platform.

Try Skillshare’s free trial for 30 days.

LinkedIn Learning

LinkedIn Learning LinkedIn Learning

LinkedIn Learning offers over 18,000 online courses in a wide range of subjects, and it's a great platform for professionals looking to gain valuable new skills.

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LinkedIn Learning boasts over 16,000 online courses, including many courses to help you sharpen your copywriting skills.

From copywriting basics to advanced skills for seasoned pros, you will find many great courses to help you become a better copywriter.

Check out our LinkedIn Learning pricing article for our overview of the different plans and features offered on the platform.

Try a free one-month trial at LinkedIn Learning.


Coursera Plus

Coursera Plus Coursera Plus

Coursera Plus gives you unlimited access to over 7,000 courses from the world's top universities and organizations.

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With Coursera Plus, you can get unlimited access to over 7,000 online courses from highly reputed organizations and top universities. You will find a number of great copywriting courses where you can access the materials anytime from anywhere in the world.

What we like about Coursera is that you can get a certificate of completion for each course or Specialization you complete. It’s a great way to enhance your resume or showcase your skills to potential employers.

Our Coursera Plus review covers everything you need to know about the popular online learning platform.

Click here to try Coursera Plus free for 7 days.


Final Thoughts on How to Learn Copywriting Online

With the emergence of online courses, learning new skills, like copywriting, is easier and more convenient than ever before.

With a great selection of courses available, you can find one that’s just what you’re looking for.

And don’t forget to always take advantage of free trials so you can try classes free before you buy.

Have any additional questions about how to learn copywriting? Drop a comment below and we’ll help you out.

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