Kajabi Pricing & Plans: Is It Worth the Cost? (2023 Guide)

If you’re looking to create and sell an online course or grow a membership site, Kajabi is one of the best and most popular options on the market. But you might be asking yourself how Kajabi pricing works and if it’s worth the cost.

The good news is Kajabi offers a variety of plans that are flexible, allowing you to grow your online business at your own pace.

In the guide below, we’ll compare the different Kajabi plans and pricing options side by side, so you can figure out which one (if any) is best for your online business. We’ll also discuss some ways you can save on their plans, and give you details about their free trial offer.

Ready to get started? Keep reading for all the latest Kajabi pricing plans details in 2023.

This guide has been fully updated as of February 2023, so you can be sure you’re getting the latest, most accurate info about how much Kajabi costs, what their plans include, and more.

 

What is Kajabi?

Kajabi is an all-in-one online marketing platform that helps you create and sell online courses, membership sites, coaching programs, and more.

With Kajabi, you can do everything from building your course to setting up marketing campaigns and landing pages to pricing your course to selling it and processing payments — all with one software. This eliminates the need for multiple subscriptions and software, saving you both time and money.

Some of the features Kajabi offers include:

  • Product builder for online courses, membership sites, and other digital products.
  • Easy-to-use online course platform.
  • Website builder for creating custom websites to market your products.
  • Integrated email marketing tools and automation software.
  • Secure payment processing.
  • Sales funnel creators.
  • Built-in affiliate management system.
  • Everything you need to build and grow a successful online course business
  • 14-day free trial
  • And more!

You can also add Kajabi Access to any plan for $99 a month, allowing you to double all of the offerings of the plan (e.g. if a plan normally lets you sell 3 products and have 1,000 members, Access will let you sell 6 products and have 2,000 members).

Kajabi Access also offers some other benefits, including Code Editor access, one-on-one sessions with a Kajabi Customer Success Manager, weekly office hours with the Customer Success Team, and early access to any new Kajabi features rolled out over time.

 

How Much Does Kajabi Cost?

kajabi cost

Kajabi pricing is divided into 3 different plans: the Basic Plan, Growth Plan, and Pro Plan. We’ll go into each of the Kajabi plans’ costs and features below:

 

Kajabi Basic Plan — $119/month when billed annually or $149/month billed month-to-month

The Basic Plan is $119/month if you pay annually or $149/month if you pay month-to-month.

Here’s what this Kajabi plan includes:

  • 3 Products
  • 3 Pipelines
  • Unlimited Landing Pages
  • Unlimited Marketing Emails
  • 10,000 Contacts
  • 1,000 Active Members
  • 1 Website
  • 1 Admin User
  • Kajabi University
  • 0% Transaction Fee
  • Webinars & Events
  • Ready to Use Templates
  • Assessments (Quizzes & Surveys)
  • 1 Customer Success Activation Call
  • Chat Support
  • Automations

Here’s what missing from the Basic Plan:

  • 24/7 Chat Support
  • Advanced Automations
  • Ability to Remove Kajabi Branding
  • Affiliate Program
  • Code Editor

The Kajabi Basic Plan is best suited for those who are just starting out with building their own courses or other digital products.

This Kajabi plan is not good for bigger companies or prolific course creators because it only lets you have 1 admin user and up to 1,000 active users. So, if you already have a growing online course business, you’ll want to get one of the other plans offered on the Kajabi platform.

All in all, this is a good plan for small businesses and those just starting out, but you can expect to outgrow it with time as you scale up.

 

Kajabi Growth Plan — $159/month when billed annually or $199/month billed month-to-month

The Kajabi Growth Plan is $159/month if you pay annually or $199/month if you pay month-to-month.

Here’s what this Kajabi plan includes:

  • 15 Products
  • 15 Pipelines
  • Unlimited Landing Pages
  • Unlimited Marketing Emails
  • 25,000 Contacts
  • 10,000 Active Members
  • 1 Website
  • 10 Admin Users
  • Kajabi University
  • 0% Transaction Fee
  • Webinars & Events
  • Ready to Use Templates
  • Assessments (Quizzes & Surveys)
  • 1 Customer Success Activation Call
  • 24/7 Chat Support
  • Advanced Automations
  • Ability to Remove Kajabi Branding
  • Affiliate Program

The only thing it’s really missing is the Code Editor and, of course, the option to scale up to more products, more admins, more users, and so on.

The Kajabi Growth Plan is a good fit for mid-sized operations and course creators thanks to its 10 admin users, 15 products, and 25,000 contact limit.

The 24/7 customer support, ability to remove Kajabi branding, and advanced automations are all really great upgrades over the Basic Plan, and the ability to create an affiliate program can be a huge plus when you’re marketing your online course.

Kajabi Pro Plan — $319/month when billed annually or $399/month billed month-to-month

The Kajabi Pro Plan is $319/month if you pay annually or $399/month if you pay month-to-month.

Here’s what this Kajabi plan includes:

  • 100 Products
  • 100 Pipelines
  • Unlimited Landing Pages
  • Unlimited Marketing Emails
  • 100,000 Contacts
  • 20,000 Active Members
  • 3 Websites
  • 25 Admin Users
  • Kajabi University
  • 0% Transaction Fee
  • Webinars & Events
  • Ready to Use Templates
  • Assessments (Quizzes & Surveys)
  • 1 Customer Success Activation Call
  • 24/7 Chat Support
  • Advanced Automations
  • Ability to Remove Kajabi’s Branding
  • Affiliate Program
  • Code Editor

Let’s talk for a minute about the Code Editor.

The Code Editor allows you to add and edit the source code that makes up your website, allowing you to create unique pages for your visitors to interact with.

In other words, you’re not locked into their templates. You have the freedom to tweak and build your site to your specifications.

Some other important upgrades and advanced features to point out here include just the sheer volume of products, contacts, and users you can have.

The Kajabi Pro Plan is designed for large operations with a lot of products and customers. It has all the tools and all the features you need to run your business.

 

Is There a Kajabi Free Trial?

Kajabi does offer a 14-day free trial so you can see the features for yourself and test out everything the platform has to offer for two full weeks before deciding if it’s right for you.

 

The Best Way to Save on Kajabi

Your best bet for saving money on Kajabi is to opt for an annual billing plan instead of a monthly one. This will save you about 20% off the regular cost of the plan.

 

How Kajabi Saves You Money

While you might be concerned that Kajabi pricing is outside your budget, it’s worth pointing out that because this is an all-in-one platform it can actually save you money in a number of ways.

Here are some things you won’t have to pay for with Kajabi:

  • Website hosting (about $100 or more a year on average)
  • Website themes (about $100 a year on average)
  • Email marketing software (could be $1,000 or more a year for other email marketing platforms)
  • Webinar software (around $500 a year typically)
  • Sales funnel software ($1,000 or more a year on average)
  • Checkout/payment processing ($300 or so yearly on average)
  • Affiliate marketing management ($800+ per year typically)

 

FAQ

How much is a Kajabi membership?

The Kajabi membership prices range from $119/month to $319/month, depending on the features you need.

How long is the Kajabi free trial?

Kajabi does offer a 14-day free trial so you can explore all of the features the platform has to offer.

Does Kajabi offer a money-back guarantee?

Yes, Kajabi offers a 30-day money-back guarantee on all plans. Cancel within 30 days of your first payment and you’ll get a full refund.

Is there a discount for paying annually?

Yes, if you pay annually you’ll receive a 20% discount off the monthly price.

Does Kajabi take a percentage of your sales?

No, Kajabi has no transaction fees.

What is the Kajabi Code Editor?

The Kajabi Code Editor allows you to add and edit the source code that makes up your website, giving you more freedom to create unique pages for your visitors.

Can you change your Kajabi pricing plan?

Yes, you can always upgrade or downgrade your Kajabi pricing plan at any time as needed.

 

Is Kajabi Worth It?

So, what’s the verdict?

Kajabi pricing is actually a very fair value when you consider how this all-in-one platform eliminates the need for subscriptions to other software like email marketing, website builders, hosting, and more.

When it comes to Kajabi pricing and plans, it’s important to consider what you’ll be using the platform for. If you’re just starting out and don’t need all of the features Kajabi offers, the Basic Plan is a great option. If you’re looking for more features and capabilities, then the Growth Plan or Pro Plan might be a better fit.

Overall, Kajabi is a great investment for businesses that want to create and sell online courses, membership sites, digital products, and more. With its wide range of features, easy-to-use platform, and great customer support, Kajabi pricing plans and benefits are hard to beat.

Remember, you can always check out the Kajabi free trial for 14 days to decide if it’s a good fit for your needs.

Have any questions about Kajabi pricing plans? Leave a comment below and we’ll help you out.

Want some info on other platforms for selling your courses? Trying to compare Kajabi prices to another online course platform? Check out these guides:

Scott Winstead

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