If you’re looking to create and sell an online course or grow a membership site, Kajabi is one of the best and most popular options on the market. According to the company, the all-in-one marketing platform for creators “has empowered over 50,000 knowledge entrepreneurs in 120 countries to serve 60 million students and make over $4 billion in sales”. But with plans that range between $119 to $399 a month, you might be wondering if the steep cost of Kajabi is worth it.
In the guide below, I’ll compare the different Kajabi plans and pricing options side by side and offer my thoughts as a course creator about each plan’s features, so you can figure out which one (if any) is best for your online business. I’ll also discuss some ways you can save on their plans, and give you details about their free trial offer.
This guide has been fully updated as of 2024, so you can be sure you’re getting the latest, most accurate info about how much Kajabi costs, what their plans include, and more.
How Much Does Kajabi Cost?
Kajabi pricing is divided into 3 different plans: the Basic Plan, Growth Plan, and Pro Plan. We’ll go into each of the Kajabi plans’ costs and features below:
Kajabi Basic Plan — $119/month when billed annually or $149/month billed month-to-month
Kajabi’s Basic plan, priced at $119 per month billed annually (or $149 if billed monthly), is tailored for those who are just dipping their toes into the world of online course creation. It’s an ideal starting point, offering features like a 0% transaction fee, the ability to create 3 products and funnels, unlimited landing pages, and marketing emails for up to 10,000 contacts. Plus, the inclusion of a single website and admin user ensures that new creators can get their business up and running without overwhelming complexities.
However, while the Basic plan provides a solid foundation, it does have its limitations. With a cap on products and funnels, as well as restrictions to just one admin user, it might not be the best fit for more established creators or those with a rapidly growing audience.
But for newcomers or those with a smaller audience, it offers a cost-effective way to explore the platform and start building an online presence.
Here’s a full look at what this Kajabi plan includes:
- 3 Products
- 3 Pipelines
- Unlimited Landing Pages
- Unlimited Marketing Emails
- 10,000 Contacts
- 1,000 Active Members
- 1 Website
- 1 Admin User
- Kajabi University
- 0% Transaction Fee
- Webinars & Events
- Ready to Use Templates
- Assessments (Quizzes & Surveys)
- 1 Customer Success Activation Call
- Chat Support
- Automations
Here’s what missing from the Basic Plan:
- 24/7 Chat Support
- Advanced Automations
- Ability to Remove Kajabi Branding
- Affiliate Program
- Code Editor
Kajabi Growth Plan — $159/month when billed annually or $199/month billed month-to-month
I’m a big believer in using tools that can scale in tandem with your growth. Kajabi’s Growth plan, priced at $159 per month billed annually (or $199 if billed monthly), fits the bill perfectly here. It’s a plan that seems to have been crafted with the expanding course creator in mind.
Offering a 0% transaction fee, the Growth plan allows creators to design up to 15 products and funnels, catering to a more extensive range of offerings. The unlimited landing pages and marketing emails are a boon, especially when reaching out to a broader audience, given the allowance for 25,000 contacts.
Moreover, the Growth plan introduces features that can be game-changers for many. The affiliate program can open doors to new marketing avenues, and the 24/7 chat support ensures that help is always at hand. The advanced automations and the ability to remove Kajabi branding give creators more control and a professional edge.
However, while the Growth plan is feature-rich, it’s essential for creators to assess if they’ll utilize these added features to their fullest, ensuring they’re getting the best value for their investment. For those poised at the cusp of significant expansion, the Growth plan offers the tools and flexibility to soar.
Here’s a full look at what all this Kajabi plan includes:
- 15 Products
- 15 Pipelines
- Unlimited Landing Pages
- Unlimited Marketing Emails
- 25,000 Contacts
- 10,000 Active Members
- 1 Website
- 10 Admin Users
- Kajabi University
- 0% Transaction Fee
- Webinars & Events
- Ready to Use Templates
- Assessments (Quizzes & Surveys)
- 1 Customer Success Activation Call
- 24/7 Chat Support
- Advanced Automations
- Ability to Remove Kajabi Branding
- Affiliate Program
The only thing it’s really missing is the Code Editor and, of course, the option to scale up to more products, more admins, more users, and so on.
The 24/7 customer support, ability to remove Kajabi branding, and advanced automations are all really great upgrades over the Basic Plan, and the ability to create an affiliate program can be a huge plus when you’re marketing your online course.
Kajabi Pro Plan — $319/month when billed annually or $399/month billed month-to-month
The Kajabi Pro Plan is $319/month if you pay annually or $399/month if you pay month-to-month.
This plan is the epitome of robustness, tailored for those who are not just in the game but leading it. With the ability to craft up to 100 products and funnels, it’s evident that the Pro plan is designed for creators with a vast array of offerings or those aiming to diversify extensively.
The Pro plan doesn’t just stop at quantity; it’s rich in quality features too. The capacity to manage up to 100,000 contacts, coupled with unlimited landing pages and marketing emails, ensures that large-scale marketing campaigns can be executed seamlessly.
Let’s talk for a minute about the Code Editor.
The Code Editor allows you to add and edit the source code that makes up your website, allowing you to create unique pages for your visitors to interact with.
In other words, you’re not locked into their templates. You have the freedom to tweak and build your site to your specifications.
One of the standout features is the ability to host up to 3 websites, allowing for brand diversification under one umbrella. The 10 admin users allowance ensures that a team can collaboratively manage the platform, making it ideal for larger operations.
However, while the Pro plan is undeniably powerful, it’s crucial for creators to evaluate if they truly need this level of expansiveness.
It’s a significant investment, and ensuring that every feature is leveraged is key to getting good value out of this top-shelf plan. For the eLearning giants or those with a vision to become one, the Pro plan is a good choice.
Here’s a full look at what this pla includes:
- 100 Products
- 100 Pipelines
- Unlimited Landing Pages
- Unlimited Marketing Emails
- 100,000 Contacts
- 20,000 Active Members
- 3 Websites
- 25 Admin Users
- Kajabi University
- 0% Transaction Fee
- Webinars & Events
- Ready to Use Templates
- Assessments (Quizzes & Surveys)
- 1 Customer Success Activation Call
- 24/7 Chat Support
- Advanced Automations
- Ability to Remove Kajabi’s Branding
- Affiliate Program
- Code Editor
The Kajabi Pro Plan is designed for large operations with a lot of products and customers. It has all the tools and all the features you need to run your business.
Is There a Kajabi Free Trial?
Kajabi does offer a 14-day free trial so you can see the features for yourself and test out everything the platform has to offer for two full weeks before deciding if it’s right for you.
The Best Way to Save on Kajabi
Your best bet for saving money on Kajabi is to opt for an annual billing plan instead of a monthly one. This will save you about 20% off the regular cost of the plan.
How Kajabi Saves You Money
While you might be concerned that Kajabi pricing is outside your budget, it’s worth pointing out that because this is an all-in-one platform it can actually save you money in a number of ways.
Here are some things you won’t have to pay for with Kajabi:
- Website hosting (about $100 or more a year on average)
- Website themes (about $100 a year on average)
- Email marketing software (could be $1,000 or more a year for other email marketing platforms)
- Webinar software (around $500 a year typically)
- Sales funnel software ($1,000 or more a year on average)
- Checkout/payment processing ($300 or so yearly on average)
- Affiliate marketing management ($800+ per year typically)
FAQ
How much is a Kajabi membership?
The Kajabi membership prices range from $119/month to $319/month, depending on the features you need.
How long is the Kajabi free trial?
Kajabi does offer a 14-day free trial so you can explore all of the features the platform has to offer.
Does Kajabi offer a money-back guarantee?
Yes, Kajabi offers a 30-day money-back guarantee on all plans. Cancel within 30 days of your first payment and you’ll get a full refund.
Is there a discount for paying annually?
Yes, if you pay annually you’ll receive a 20% discount off the monthly price.
Does Kajabi take a percentage of your sales?
No, Kajabi has no transaction fees.
What is the Kajabi Code Editor?
The Kajabi Code Editor allows you to add and edit the source code that makes up your website, giving you more freedom to create unique pages for your visitors.
Can you change your Kajabi pricing plan?
Yes, you can always upgrade or downgrade your Kajabi pricing plan at any time as needed.
Is Kajabi Worth It?
So, what’s the verdict?
Kajabi pricing is actually a very fair value when you consider how this all-in-one platform eliminates the need for subscriptions to other software like email marketing, website builders, hosting, and more.
When it comes to Kajabi pricing and plans, it’s important to consider what you’ll be using the platform for. If you’re just starting out and don’t need all of the features Kajabi offers, the Basic Plan is a great option. If you’re looking for more features and capabilities, then the Growth Plan or Pro Plan might be a better fit.
Overall, Kajabi is a great investment for businesses that want to create and sell online courses, membership sites, digital products, and more. With its wide range of features, easy-to-use platform, and great customer support, Kajabi pricing plans and benefits are hard to beat.
Remember, you can always check out the Kajabi free trial for 14 days to decide if it’s a good fit for your needs.
Have any questions about Kajabi pricing plans? Leave a comment below and we’ll help you out.
Want some info on other platforms for selling your courses? Trying to compare Kajabi prices to another online course platform? Check out these guides:
- Kartra pricing guide
- LearnDash pricing guide
- LearnWorlds pricing guide
- Podia pricing guide
- Samcart pricing guide
- Teachable pricing guide
- Teachery pricing guide
Scott is also a contributor to numerous top industry publications, including eLearning Industry and the TalentLMS Blog, as well as a trusted expert source whose analysis has been quoted and referenced in the LA Times, Fox Business, Houston Chronicle, NEA Today, and others.
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