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How to Learn Digital Marketing Online: Free & Cheap Options for Beginners

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By Scott Winstead

how to learn digital marketing

Are you interested in learning digital marketing but don’t know where to start? Wondering how to learn digital marketing as quickly as possible so you can start putting your skills to work.

Digital marketing is a vital skill set to have in this day and age. Whether you’re looking to promote your business or to actually sell your services as a marketer, digital marketing skills are key.

The problem is, there’s a lot to learn. After all, digital marketing comprises many different facets, from content marketing and SEO to social media marketing, PPC, and more. It can be overwhelming trying to figure out where to start and what to focus on.

The good news is there are lots of great platforms available online, like Skillshare, to help you learn everything from the fundamentals of digital marketing to advanced concepts.

This comprehensive guide will go over how to learn digital marketing, what resources are available to help you, and what you should focus on first.


Why Learn Digital Marketing?

The importance of digital marketing is hard to overstate. As more and more businesses move online, those who can effectively market themselves in the digital space will have a decisive advantage.

If you’re a business owner, learning digital marketing skills can help you promote your business more effectively and reach a larger audience.

And if you’re someone looking to start a career in marketing, digital marketing is an essential skill set to have. With digital marketing skills, you’ll be able to get hired by businesses in nearly any industry and help them achieve their marketing goals. Simply put, learning digital marketing can be a great way to make yourself more attractive to potential employers.

Don’t want to work for someone else? Learning digital marketing can also help you launch your own freelance business where you can offer your services to clients.

In short, there are lots of reasons to learn digital marketing. Whether you’re looking to further your career or start your own business, learning digital marketing is a smart investment.


Online Courses Offer The Best Way to Learn Digital Marketing

There’s certainly no shortage of information on digital marketing all across the internet. The problem is sifting through it all to figure out what’s useful and what’s not can be overwhelming, and it can be difficult to know where to start. Online courses offer a structured way to learn about digital marketing, and they provide access to experts who can offer guidance and answer questions.

Not only that, online courses can be taken at your own pace, which is ideal for busy professionals. Online courses let you take lessons as you’re able to on your own schedule.

And because they are self-paced, you can revisit concepts as often as you need to in order to ensure that you understand them.

Finally, online courses are far more affordable than traditional in-person courses, making them a great option for those on a budget.

Here are some of the best online resources for learning digital marketing:



Great Choice
Skillshare Skillshare

Skillshare is the ultimate website for learning just about anything imaginable. You can explore 30,000+ online classes across countless categories, from business to hobbies and more.

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Skillshare is one of the best online platforms for learning digital marketing thanks to its comprehensive course offerings, expert instructors, and collaborative learning environment.

Whether you are a marketing novice or a seasoned professional, Skillshare offers a wide range of digital marketing courses that cover various topics and skill levels, making it an excellent choice for learners at any stage of their career.

The platform’s library boasts a wealth of digital marketing courses taught by industry experts and practitioners.

Learners can access courses on topics like social media marketing, content strategy, email marketing, SEO, data analytics, and more. This diverse selection ensures that aspiring digital marketers can develop a well-rounded skill set and stay up-to-date with the latest trends and best practices in the dynamic world of online marketing.

The concise and engaging video lessons on Skillshare enable learners to grasp complex marketing concepts easily. The bite-sized format makes it convenient to learn at one’s own pace, accommodating busy schedules and allowing learners to fit in short, focused learning sessions whenever it suits them.

Additionally, the on-demand nature of the courses means that learners can revisit specific topics or rewatch lessons to reinforce their understanding.

Hands-on projects and assignments offered in Skillshare’s digital marketing courses allow learners to put theory into practice. This practical approach equips them with real-world marketing experience, empowering them to create tangible marketing assets like social media campaigns, email sequences, and content calendars.

Make sure to see our Skillshare review for a whole lot more info on all that the platform offers.

Click here to try Skillshare free for one month.


Coursera Plus

Coursera Plus Coursera Plus

Coursera Plus gives you unlimited access to over 7,000 courses from the world's top universities and organizations.

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Coursera Plus gives you unlimited access to over 7,000 courses on a wide range of topics, including digital marketing.

The courses are created by leading universities and businesses, and they cover a wide range of topics, including SEO, social media marketing, and more.

When you complete a class on Coursera, you receive a certificate that you can share with your professional network.

Coursera Plus is a solid option for professionals who want to learn new skills or improve their existing ones.

Our Coursera Plus review offers a closer look at this popular learning platform.

Click here to try Coursera Plus free for 7 days.


LinkedIn Learning 

LinkedIn Learning LinkedIn Learning

LinkedIn Learning offers over 18,000 online courses in a wide range of subjects, and it's a great platform for professionals looking to gain valuable new skills.

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LinkedIn Learning is an online learning platform that offers courses on a wide range of topics, including business, technology, and creative skills. The platform is aimed at professionals who want to improve their skills or learn new ones for their career.

LinkedIn Learning’s digital marketing courses are taught by expert instructors and cover a wide range of topics, from content marketing and SEO to social media marketing and email marketing.

The courses are self-paced and can be taken at your own convenience.

From a professional perspective, there is no match for LinkedIn Learning for mastering new, in-demand skills.

  • Over 18,000 courses available in a range of categories
  • Expert instructors
  • Certificates issued for completing courses
  • Q&A feature lets you ask questions to your instructor and fellow students
  • 30-day free trial lets you can try out the platform before committing to a paid subscription

Check out our LinkedIn Learning pricing article for details on all the plans and features offered by this leading online learning platform.

Click here to try LinkedIn Learning free for 30 days.


Final Thoughts about How to Learn Digital Marketing

If you’re interested in learning digital marketing, there are a number of online courses that can help you get started.

With platforms like Skillshare, you can gain access to expert instructors and a wide range of courses that cover everything from content marketing to social media marketing.

Don’t forget to take advantage of free trials to get a feel for the platform and the courses before you commit to a paid subscription.

Once you’ve found the right course, you can start learning at your own pace and improve your digital marketing skills in no time!

Have any questions about how to learn digital marketing online? Let us know by leaving a comment below so we can help.

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