Emerging technologies have boosted new product development which in turn has led to an increase in product management roles by 30%-40%. And because of the rise in demand, the average annual salaries of product managers have also risen to a whopping $100,000!
It’s no wonder that more and more people are pursuing a career in product management and product marketing.
If you’re looking to break into these fields, I have some good news — there are some great product management and product marketing courses out there that will help you quickly build the skills you need to thrive in this industry.
I’ve reviewed and ranked the best product management and marketing courses available today, ranking them on cost, curriculum, instructor credentials, student reviews, and other important factors (click here to learn about our entire Editorial Process & Methodology for product reviews).
1. Product Marketing & Management Fundamentals (Pragmatic Institute)
Product Marketing & Management Fundamentals (Pragmatic Institute)
Master the essentials of product marketing and management with this Foundations course, where you'll learn to understand market needs, utilize the Pragmatic Framework, and develop strategies to create and sell products that truly resonate with consumers.
Pragmatic Institute offers a comprehensive educational ecosystem designed to enhance product marketing and management skills for businesses and product professionals at all levels.
Whether you lead a small team or oversee thousands, Pragmatic Institute has courses to refine the necessary skills for any audience.
With rigorous training and prestigious certifications, Pragmatic Institute helps you develop and expand your product management knowledge with courses led by industry specialists who know everything you’ll need to succeed as a product manager.
The course Foundations is the prerequisite course for product managers or product marketers to build their fundamental product skills.
Throughout this course, you’ll learn about the market, its responsiveness, and how you can uncover strategic product opportunities – essentially everything a beginner should know about product management in 2024. Additionally, Foundations is designed to introduce experienced product professionals to the time-tested Pragmatic Framework and methodologies.
You can then pursue the product certification track based on whichever field you choose.
All of the instructors have decades of industry experience. Many of these instructors have worked as executives at Fortune 500 companies.
The experience they bring to the table when they teach is what allows the students to learn practical knowledge rather than just stacking up on theories and bookish knowledge.
There are 3 different course modes to choose from. You can opt for in-person training, attend the course live online, or get access to course materials and videos for on-demand training.
You might get better networking opportunities when you go for in-person training, but if you’re a busy professional, online and on-demand course modes would also benefit you greatly. Even if you opt-in for their eLearning courses, your training won’t end when the course does. With Pragmatic Institute, you get access to their alumni community which unlocks peer to peer networking where you can bounce ideas off of the other product professionals to extend your learning.
What I really like is that Pragmatic Institute focuses on delivering training that allows for immediate application, helping you get ahead in the workplace. They ensure that after completing their product management or product marketing courses, you can quickly and effectively apply what you’ve learned in real-world scenarios.
2. Product Manager (Udacity)
This Nanodegree program from Udacity helps beginners wanting to pursue a career in product management in the software industry. Whether it’s web platforms, mobile apps, or desktop apps, you’ll gain all the knowledge necessary to become a software product manager.
This program is 4 months long and divided into 4 sub-courses.
The first course is a welcome where you’ll get an introduction to the program and learn about everything that will be covered throughout.
The second course is where real learning begins. Spanning over 6 lessons, this course aims to touch upon product strategy.
The next course is on product design and spans over 9 lessons.
The last course delves into product development over 5 lessons.
The course is taught by two of the best product managers at Google. They bring experience from the best in the industry.
The thing that’s especially good about this program is it includes real, hands-on projects so students get some practical experience that can be applied in the workplace.
3. Product Marketing Minidegree (CXL Institute)
The product marketing mini-degree is one of CXL’s most popular self-paced courses. Meaning, you can take as much time as you need to complete this course.
It has 30+ hours of HD-quality course videos and materials that will help you build the skills and knowledge you need to become a product marketer. At the end of the course, you will get a product marketing certification.
I do want to point out that this course isn’t for everybody. It’s not for you if you don’t know anything about marketing. It is aimed at individuals who are already into product marketing or are in a different field of marketing.
Through this course, you will learn advanced product marketing skills that will elevate your career to the next level.
4. Introduction to Product Management (Cognitir)
The Introduction to Product Management course by Cognitir is designed for beginners in business and finance.
If you’re a beginner who wants to learn about product management at your own pace, this course is worth a look.
It takes you through an overview of product management and covers different product management strategies, tools, and analytics.
The course is taught by Neal, who is a product marketing, sales, and strategy head at Cognitir.
One of the things I like about this course is it allows you access to a community where you can engage with other students and the instructor.
The completion certificate at the end can be added to your resume to boost your newly learned skills.
Final Thoughts
There’s never been a better time to get the training you need to excel in the rapidly growing fields of product management and marketing.
With the industry’s demand for skilled professionals only increasing, equipping yourself with the right knowledge and tools from these top-rated courses could be your ticket to a rewarding career.
Whether you’re starting out or looking to upgrade your skills, these programs offer valuable insights and practical experience that can set you apart in the competitive job market.
Remember, while all of these courses are great, our top pick for comprehensive training and immediate applicability in the field is the Foundations course at Pragmatic Institute. It not only covers the essentials but also dives deep into advanced strategies, making it perfect for both new entrants and seasoned product professionals seeking to refine their skills and stay ahead.
Have any questions about our guide to the best product marketing and management courses? Let us know by commenting below.
