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How to Learn Social Media Marketing Online: The Best Options

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By Scott Winstead

how to learn social media marketing

Are you looking for guidance on how to learn social media marketing skills that will make you a more successful business owner or marketer?

Social media is one of the most powerful tools a business can use today. Not only is it a great way to connect with customers, but it can also help increase brand awareness and drive traffic to your website.

To take advantage of all that social media has to offer, you need to know how to use it effectively.

Learning social media marketing can seem overwhelming with all of the different resources out there, but it doesn’t have to be.

This ultimate guide will show you ways to learn social media marketing online that fit your schedule and your learning style.

We’ll provide tips for making the most of your social media marketing education.

So whether you’re just starting out or you’re looking for ways to improve your skills, read on to learn how to learn social media marketing quickly and easily.

Disclosure: Some of the links in this article are affiliate links, meaning at no additional cost for you, we might get a commission if you click the link and purchase.


Why Learn Social Media Marketing?

Social media marketing is the process of using online platforms like Facebook, Twitter, Instagram, and LinkedIn to build relationships and interact with potential and current customers.

There are several reasons why social media marketing is so important for businesses today.

First, social media provides an easy way to connect with more people in a way that is informal and personal. This allows businesses to build trust and credibility with potential customers.

Additionally, social media platforms are often used by people to research potential purchases, so having a presence on these sites can help businesses reach more people who are interested in what they have to offer.

Finally, social media marketing can be very cost-effective, making it a great option for businesses of all sizes. By investing a little time and effort into social media marketing, businesses can reap big rewards.

Now that we’ve answered the question “Why learn social media marketing?”, let’s take a look at some of the benefits it can offer your business:

  • Reach a large audience: With over three billion active social media users, businesses have the opportunity to reach a large number of potential customers.
  • Increase brand awareness: Social media marketing can help increase your brand’s visibility and create top-of-mind awareness.
  • Drive traffic to your website: Social media can be used to drive traffic to your website and generate leads.
  • Improve customer relationships: Social media provides a great way to connect with customers and build relationships. You can interact with customers, answer their questions, and address their concerns.

Now that you know the benefits of social media marketing, let’s take a look at some ways to learn about social media marketing.


Online Courses Offer the Best Way to Learn Social Media Marketing

There are many ways to learn social media marketing, but the best way is through an online course. Online courses offer several advantages over other methods, such as:

  • Learn at your own pace: One of the great things about online courses is that you can learn at your own pace. If you’re a busy business owner, you can take the course when it’s convenient for you.
  • Access course materials 24/7: With online courses, you can access course materials anytime, anywhere. Whether you’re taking the course on your computer, tablet, or phone, you can study whenever and wherever it’s convenient for you.
  • Get expert instruction: When you take an online course, you’ll benefit from the expertise of pro social media marketers. You can also get help from other students in the course if you have questions.
  • Get started right away: With online courses, there’s no need to wait. You can enroll in a course and start learning social media marketing today.

Enrolling in an online course is the best way to learn social media marketing so that you can reap all of these benefits.

Having said that, it’s important to note that not all social media marketing courses are created equal. Make sure to do your research and find a course that’s right for you.

Here are a few things to look for when choosing a social media course:

  • How current is the information? The social media marketing world is always changing. New platforms are being launched, and features on existing platforms are always changing. The social media marketing strategy that worked 5 years ago won’t work today. You don’t want to take a social media marketing class that’s filled with outdated, useless information. Make sure the course choose is up-to-date.
  • How comprehensive is the course? You want to make sure that the course covers the topic you’re interested in learning in depth. Whether you’re looking for a class focused on a specific platform or a broad overview of the field, make sure the course covers all of your desired topics.
  • How experienced is the instructor? These days, anyone can create an online course. That’s both a good and a bad thing. Having an experienced instructor can make all the difference in how much you learn from a course. Look for instructors who have professional experience in social media marketing and are knowledgeable about the most current trends and technologies.
  • Is the course backed by a trusted institution? The best online courses come from renowned universities and trusted institutions. If you find a course that has been created or endorsed by a top-tier institution, you can rest assured that the content is of high quality and up to date. Do some research on the school or institution behind the course, and make sure it meets your standards for quality.
  • Are there any other resources included? Look for courses that offer additional resources such as downloadable material, quizzes, and other interactive activities. These can help you gain a deeper understanding of the subject matter, as well as test your knowledge. Additionally, look for courses that offer access to industry professionals or experts who can provide insight into current trends in the field.
  • Does it come with any certifications? Consider whether there are any certifications associated with the course. Certifications can be a valuable indicator of the overall quality and value of the course. Online marketing certifications also serve as recognition of your knowledge and skills, which may be beneficial when applying for jobs or promotions.

If you’re looking for a quality online social media marketing course, there are lots of great options available. We’ll take a look at some of our favorite platforms for learning social media marketing below.


Emeritus: The Best Platform for Social Media Marketing Training

Emeritus | Empowering Learners Globally | Online Courses Emeritus | Empowering Learners Globally | Online Courses

Emeritus is the global leader in making world-class, professional education from top universities accessible and affordable for everyone. With online courses, bootcamps, degree programs, professional certificates, and senior executive programs, Emeritus helps individuals build in-demand, future-ready skills in a wide range of industries.

We earn a commission if you make a purchase, at no additional cost to you.

Emeritus is the premier platform for individuals who want to pursue a career in social media marketing or upskill for professional advancement.

With partnerships with over 60 of the world’s top universities, Emeritus offers high-quality online classes and certificate programs that are accessible to everyone.

Their unique model combines cutting-edge technology, innovative curriculum, and world-class instruction from esteemed educators and industry experts to give students the skills and knowledge they need to succeed. With over 250,000 individuals from 80 countries already benefiting from Emeritus courses, you know you’re in good hands.

Choose from their exceptional selection of social media marketing courses and certificate programs to take your career to the next level:


Online Course to Master Digital Marketing | Learn SEO, SEM, Social and More Online Course to Master Digital Marketing | Learn SEO, SEM, Social and More

In this online course, you'll learn how to leverage social media marketing, SEO, SEM, and other digital marketing channels to create an omnichannel strategy that will drive more traffic, leads, and conversions.

We earn a commission if you make a purchase, at no additional cost to you.
Professional Certificate in Digital Marketing at Kellogg | Online Bootcamp Professional Certificate in Digital Marketing at Kellogg | Online Bootcamp

The Professional Certificate in Digital Marketing from Kellogg Executive Education will boost your marketing knowledge in social media, SEO, and more. You'll learn from certified industry professionals, review a variety of case studies, hear from expert guest speakers, and receive career coaching to advance your marketing skills. Plus, gain certifications for popular marketing platforms to further enhance your expertise.

We earn a commission if you make a purchase, at no additional cost to you.
Digital Marketing Online Course at Columbia Business School | Certificate Program Digital Marketing Online Course at Columbia Business School | Certificate Program

Learn how to plan, implement, and measure the effectiveness of digital marketing campaigns in this comprehensive online course.

We earn a commission if you make a purchase, at no additional cost to you.


Click here to explore everything Emeritus has to offer.


Other Options for Learning Social Media Marketing

While we believe Emeritus offers the best online learning experience, there are other options out there you might want to consider.

LinkedIn Learning

LinkedIn Learning (free 30-day trial), formerly Lynda.com, is an online learning platform that offers courses on a variety of topics, social media marketing included.

With over 16,000 courses available in multiple languages, LinkedIn Learning is a great resource for anyone looking to improve their social media marketing skills.

With LinkedIn Learning, you can access the material at any time and anywhere.

All courses are taught by industry experts, and there are great options for beginners and seasoned social media marketers alike.

LinkedIn Learning offers both monthly and annual plans. The monthly plan costs $39.99 per month while the annual plan costs $19.99 per month (billed annually at $239).

Our LinkedIn Learning pricing guide has details on the various plans and features offered.

Click here to try LinkedIn Learning free for 30 days.



Skillshare (free 30-day trial) is another good platform to learn social media marketing online.

Social media marketing is one of the most popular topics on Skillshare. Whether you’re looking to master Facebook, Twitter, LinkedIn, Instagram, or any of the other major social media channels, you’ll find useful courses that give you the knowledge and skills you need to succeed.

With over 30,000 courses available, there’s something for everyone.

Check out our Skillshare review to learn more.

Click here to try Skillshare free for one month.


Coursera Plus

Coursera Plus (free 7-day trial) gives you unlimited access to over 7,000 different classes, including many courses in social media marketing.

These courses are taught by top universities like Stanford and Yale as well as major companies like Meta and Google.

When you complete a course, you’ll earn a social media marketing certification you can share on your resume or LinkedIn profile to showcase your expertise to the world.

Take a look at our full Coursera Plus review to learn more.

Click here to try Coursera Plus free for 7 days.


Final Thoughts on How to Learn Social Media Marketing Online

Social media marketing is a great way to connect with customers and build relationships. It can also help increase your brand’s visibility and create top-of-mind awareness.

That’s why taking an online course is often the best way to learn social media marketing. Online courses offer a structured learning environment, with lessons that build on each other to give you a well-rounded understanding of the subject matter.

Remember, that most online learning websites offer free trials, so take the time to check out courses without paying a thing.

Have any additional questions about how to learn social media marketing? Just leave a comment below and we’ll try our best to help you out.

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