With the best social media marketing courses online, you can gain valuable skills that will help you reach a vast audience across a variety of platforms.
Social media marketing has become an integral part of any marketing campaign, but it’s also something that’s always changing. What worked 5 years ago doesn’t necessarily work today.
That’s why it’s so important to get ongoing training, and online social media marketing courses are a great way to keep your skills up to date.
Of course, the problem lies in choosing the right course among thousands of online courses. You need to make sure you’re taking classes that have current, useful information taught by leading experts and professionals.
We’ve reviewed and ranked the best social media marketing courses online, ranking them on cost, curriculum, instructor credentials, student reviews, and other important factors.
Disclosure: Some of the links in this article are affiliate links, meaning at no additional cost for you, we might get a commission if you click the link and purchase.
What are the Best Social Media Marketing Courses Online in 2022?
Here are our picks for the top online social media marketing classes you can take now…
1. Meta Social Media Marketing Professional Certificate (Coursera)
Meta Social Media Marketing Professional Certificate | Coursera
Looking to start your career in social media marketing? Gain job-ready skills by completing this series of courses in just 5 months with no degree or prior experience required.
Price
Duration
7 months (2 hours per week)
When it comes to social media marketing, Meta (or Facebook, as it’s formerly known), is one of the most popular platforms out there. Simply put, you can’t ignore it, and you have to learn how to market on the platform effectively.
The Meta Social Media Marketing Certificate is designed for beginners with almost no experience.
This series of 6 online courses is essential for instilling beginners with basic skills for social media marketing. The curriculum for these courses is industry-relevant and helps prepare you for positions in social media marketing in the industry. Available with different subtitles, the course requires no prior education or experience.
The certificate consists of 6 courses with a series of video lectures and readings followed by assignments and projects that are beneficial in developing skill sets.
What Will You Learn
- How to create effective advertising campaigns
- How to analyze advertising campaigns
- How to create paid ads
- How to formulate a compelling brief for paid ads
- How to create ads using Meta Ads Manager
- How to edit ads
- How to identify problems in ads in Meta Ads Manager
- How to create an impactful social media presence
- How to manage social media profiles/platforms
- How to develop marketing content
- How to perform Instagram marketing, and ad management
2. Social Media Marketing Specialization from Northwestern University (Coursera)
Social Media Marketing Specialization | Coursera
Want to learn how to build and execute a truly effective social media marketing strategy? This series of courses will show you exactly how to become a social media marketing pro.
Price
Duration
7 months (2 hours per week)
This Specialization course on Coursera consists of 6 powerful, in-depth courses that help you build foundational social media marketing skills.
Each course has hands-on projects to test the skills learned via readings and lectures.
These courses are designed to give insights into social analytics and the relevant tools for analysis.
The courses will provide you with practical examples and the proper methodologies and tools needed for social media marketing.
What Will You Learn
- How to analyze the big data in the social media world
- How to become a paid influencer
- What infographics are and how they can be used
- How to demonstrate real-time social media marketing results
- How to connect to a target market
- How to viral a content
3. Viral Marketing and How to Craft Contagious Content from University of Pennsylvania (Coursera)
Viral Marketing and How to Craft Contagious Content | Coursera
What makes an idea go viral and spread like wildfire online? Discover the science of going viral in this online course.
Price
Duration
4 hours
Ever thought about how different ideas take off or why they flop?
This course has been designed to teach the strategies for delivering and implementing successful ideas that spread like wildfire online. It gives tips to teach effective marketing techniques for products or ideas.
Some well-known professors teach this popular course at the University of Pennsylvania. The online course is free of cost, or you can pay to earn a shareable certificate upon completion.
What Will You Learn
- How to make sticky ideas
- How to use word of mouth for effective marketing
- How to use social influence for formulating behavior
- How to create online viral content
- How to promote ideas on social media platforms and other digital channels
- How to shape products and services using the power of people
- How to use influence for success
4. Social Marketing Certification (Hootsuite)
Price
$199
Duration
6 hours
The course consists of videos and quizzes to cover a wide range of social media profile optimization topics. The course is for beginners to develop the fundamentals of social media advertising and implement the right strategies with deep insights.
What Will You Learn
- How to optimize social media profiles
- How to do social advertising
- Introduction to social networks
- How to set goals and KPIs
- How to create an effective content strategy
- How to do paid social media advertisements
5. Fundamentals of Digital Marketing, Social Media, and E-Commerce (edX)
Price
Duration
6 weeks (2-3 hours per week)
If you want to scale your business venture and yield maximum revenue, it is essential to have excellence in marketing. This course is designed to move ahead with digital marketing while being equipped with marketing, e-commerce, and social media principles.
This course is designed to help with the digital economy’s functioning and have deep insights into the digital world on an online platform.
What Will You Learn
- How to use media platforms for organic promotion and influences
- How to use tools for online advertising on mobiles
- How to market products effectively
- The influences of online community
- Development of different interactions method, including building new networks
- How to do social advertising
- How to do social targeting
- Use of omnichannel for marketing
- How to use successful marketing techniques
- How to implement new models in e-commerce
- How to enter the real world of digital marketing
- Introduction to new methods for e-commerce
See our edX review to learn more.
6. Social Media Marketing: Top Tips for Growing Your Followers & Going Viral (Skillshare)
Price
Skillshare offers a 1-Month Free Trial. After that, the price is $167.88 per year. See our Skillshare review for more info.
Duration
1 hr 6 min
For a marketer to grow the followers of any social media page of their business, this course can prove to be very fruitful in building a solid brand presence. So entrepreneurs can benefit by taking this course and handling their social media pages with ease without having a manager handle it.
The course is meant for beginners with a total of 11 lessons to go through them and make the correct use of social media to reach the target audience and tap into the large market cost-effectively.
From shares to likes and comments, all the basics are taught through this course, which is essential for social media marketing success. The course has a lot of takeaways that can be implemented by especially a new startup to market their business.
What Will You Learn
- How to grow followers of a business
- How to create a perfect bio for Facebook or Instagram
- Creation of compelling social media posts
- How to decode the analytics of social media data
- Tips for editing images
- Introduction to some of the popular social media platforms
7. Social Media Marketing Mastery (Udemy)
Price
Duration
The course can be completed in 10-hours.
The course has a total of 33 articles and other 32 resources that can be downloaded. The course has been taken by 5000 students up till now. Right now, the course is relatively cheap.
For beginners, this course can be an excellent resource to teach them about social media marketing from scratch. If you are looking to market your own business across different social media platforms, perhaps this course is the right fit for you!
What Will You Learn
- Introduction to several social media platforms for marketing such as Facebook, Youtube, Instagram, Twitter, Pinterest, etc.
- How to do blogging to promote content
- Creation of SEO-optimized content and tools
- How to manage social media advertising
- Tips for SEO optimizing the Facebook page
- How to get reviews on Google Business
- How to create a LinkedIn page for a business or a company
- How to use Google Ads for promotion
- How to publish videos on youtube and growth of the youtube channel
- Tips to get a video ranked #1
- How to make an SEO optimized YouTube channel
8. Social Media Marketing Foundations (LinkedIn Learning)
Price
One-month free trial, then $29.99/month
Duration
1 hr 56 min
The world of marketing has seen a different dimension since the introduction of social media, which has been a source of close contact between businesses and their customers. Hence, it has become essential for marketers to understand the benefits that social media can bring to the company.
This course has been designed for beginners to understand the benefits of social media and its alignment with an organization’s goals.
With only 2 hours of content, the course keeps its audience hooked by taking you to the world of digital marketing via social media platforms. This course can be an ideal choice for quick learning and getting started with the social media basics.
What Will You Learn
- How to develop a strategy for social media
- How to segment the market and target them
- How to choose the right channel for promotions
- How to sell your business on social media platforms
- To learn innovative social media marketing skills
- How to build and maintain customer relationships
- How to use social advertising to align with your organization’s goals
- How to measure customer engagement on social media channels
- How to publish or implement your best strategies
9. Social Media Training Courses (MarketMotive)
Price
$299
Duration
40 + hrs
This is an advanced course to train social media enthusiasts with the latest techniques that could help them shape their business on online platforms.
From addressing all the misconceptions associated with the world of social media to help them learn new strategies, the course covers all through live instructors teaching for more than 25 hours. The course has a total of 40 plus hours of e-learning resources to be covered, including lectures, projects, quizzes, etc., to give a real-world practice.
What Will You Learn
- How to design social media campaigns for marketing a business
- To create effective KPIs to be tracked on social media platforms
- How to form appropriate social media strategies aligning with the vision of the firm
- To understand the areas deeply impacted by the social media presence
- How to interact with influencers and get them on board to attract the target group
- To track the social media metrics of a campaign
- To learn new communication strategies on social media
- To gain more traffic to a website to a page
- To increase brand awareness and the visibility of the products
10. Social Media Marketing Certification (Hubspot)
Price
Free
Duration
4 hours
This is yet another valuable course for the new age marketers to use technology to take their businesses to new heights.
The course is designed to teach you to break away from the clutter of TVCs and traditional media platforms and switch to social media platforms to deliver eye-catching content to attract an audience.
What Will You Learn
- How to develop an effective social media strategy
- How to monitor social media metrics
- How to measure ROI on social media
- How to create appealing content for social media
- How to increase reach
- How to develop a good customer base
- How to create ads on social media
- How to gauge customers’ perception of the content published
- What is the right time to air ads
- How to market a new business on the social media platform
11. Social Media Content Strategy (Fiverr)
Price
Free
Duration
1.4 hrs
The course offered by Fiverr takes you through the world of social media to introduce the main components through which content strategy can be created and delivered on social media platforms.
Individuals looking to earn extra cash through marketing gigs on Fiverr should enroll in this course to learn social media marketing basics and have clarity.
What Will You Learn
- How to use empathy mapping to get customer insights
- How to create a social media strategy on your own
- How to gain gigs on Fiverr
- How to identify and define your audience
- How to set proposals for the proper gigs
- The pricing strategy
- The right skills that clients look for in a social media content creator
- How to gain reviews on content created
12. Facebook Marketing (FutureLearn)
Price
Duration
2 weeks
This course is specifically designed for those individuals looking to use Facebook as their central platform for marketing. Facebook has a large audience and knowing the proper techniques to target people is crucial.
What Will You Learn
- Introduction to different features of Facebook
- Introduction to content display
- How to do the placement of the ads on Facebook
- How does the ad network of Facebook operate
- What algorithm to use
- How to create effective Facebook ads
- How to produce the strategy template for Facebook
- How vital are Facebook groups
- The functionality of the marketplace
- How to measure engagement on the Facebook page
A Final Word on the Best Social Media Marketing Courses Online
Whether you want to build your own business or you’re a freelancer looking to offer marketing services, becoming knowledgable and skilled at social media marketing is absolutely essential for success in today’s marketplace.
Thankfully, learning social media marketing has become pretty easy thanks to some of the great courses that are now available online.
Online courses allow you to learn on your own time, at your own pace, and from wherever you want in the world.
Remember, most of these course platforms let you either audit the classes for free or enroll in free trials to check things out before committing, so make sure to take advantage of that!
Have any questions about our guide to the best social media marketing courses online? Let us know by commenting below.
