Unilever & Coursera Partner to Offer Professional Certificates in Digital Marketing, Supply Chain Management

It would be a massive understatement to say that there’s a demand for skilled professionals in the digital marketing and supply chain management industries. The digital marketing industry is projected to grow by 13.6% over the next decade, while supply chain management is expected to see nearly 10% growth over the next 3 years.

Recognizing the growing need for trained professionals in these fields, Unilever, a multinational consumer goods company that relies heavily on both digital marketing and supply chain management for its massive line of products, has partnered with Coursera, a leading online learning platform, to offer Professional Certificate programs for these in-demand skillsets.

This is an incredibly exciting collaboration that bridges the gap between academia and industry demands while empowering learners worldwide to acquire valuable skills for the modern workplace from the comfort of home.

Let’s take a look at the new offerings that are coming from this Unilever-Coursera collaboration…

Unilever’s Digital Marketing Analyst Professional Certificate

We all know the name Unilever. They’re a huge company with a portfolio of over 400 brands, including household names like Dove, Lipton, Ben & Jerry’s, Lipton, Suava, Axe, Hellmann’s, Knorr, and so on. Their products reach an estimated 3.4 billion people worldwide.

The key to Unilever’s widespread presence? Marketing.

Unilever heavily relies on marketing — particularly digital marketing these days — to enhance brand visibility and set its offerings apart from the competition.

In other words, Unilever knows a thing or two about digital marketing, which is why it makes perfect sense for them to partner with Coursera for their new Digital Marketing Analyst Professional Certificate program.

This program is designed to help you build practical, in-demand skills in digital marketing analytics through four comprehensive courses, each requiring around 20 hours to complete.

Students will gain insights into consumer behavior analysis, understanding the motivations and preferences that drive purchasing decisions online. By exploring techniques for gathering and interpreting data, learners will discover how to develop targeted marketing strategies that resonate with their audience, leading to more effective campaigns and higher conversion rates.

These courses also cover important topics like:

• Content creation
• Social media marketing
• Search engine optimization (SEO)
• Performance measurement and analytics

If you just want to audit the courses and don’t care about earning a Professional Certificate, you can do so at no cost.

However, if you do want to get the full course experience and earn a certificate at the end (which I highly recommend when you’re doing professional development), you can enroll in the program for $49 a month. Remember, there’s about 80 hours worth of courses here, so if you were to commit to 10 hours a week of learning, you could finish it up in 2 months for under $100. Even if you go at half of that pace and take 4 months, that’s only $200 for a ton of valuable training.

Click here to learn more.

Supply Chain Management Certificate

Supply chain management also plays an important role in the success of businesses across industries. From sourcing raw materials to delivering finished products to customers, supply chain processes can be incredibly complex, requiring careful planning, coordination, and optimization.

Needless to say, this is something Unilever knows quite a bit about managing 400 brands that are sold to customers all across the world.

Unilever’s Supply Chain Data Analyst Professional Certificate program on Coursera offers a deep dive into supply chain principles, strategies, and best practices. The classes cover a range of important topics like supply chain strategy and planning, logistics and transportation management, supplier relationship management, and sustainability.

This certificate program is designed to be completed within about 4 months (estimated 100 hours of coursework) and includes 4 comprehensive courses:

• Supply Chain Management and Analytics
• Using Data Analytics in Supply Chain
• Implementing Supply Chain Analytics
• Supply Chain Software Tools

Over the course of the program, students will master the art of leveraging data-driven insights and analytical strategies to drive cost efficiency, minimize lead times, boost customer satisfaction, and adapt to the changing market demands. They’ll also build core skills like demand forecasting and the ability to analyze supply chains for potential security threats.

What’s really great about this program is it has a strong focus on real world, practical application. Students get the chance to take on the role of a supply chain analyst at a hypothetical company and work their way through a series of assignments that help them develop hands-on experience dealing with the kind of challenges they’ll face on the job.

If you just want to audit the courses and don’t care about earning a Professional Certificate, you can do so at no cost.

But if you want to get the complete course experience and earn a certificate at the end (highly encouraged when you’re doing professional development), you can enroll in the program for $49 a month. If you go at the recommended pace and take the full 4 months to finish the courses, it will only set you back about $200.

You can click here to learn more about the program.

Final Thoughts

Coursera has always been one of our favorite online course platforms, in large part because they partner with top institutions to deliver the highest quality education you can get online.

This partnership with Unilever is another great example of Coursera’s commitment to providing access to industry-relevant education. By collaborating with a global giant like Unilever, Coursera is helping learners build the skills and knowledge directly applicable to the demands of today’s job market.