Whether you’re someone who wants to pursue a career in marketing or an entrepreneur looking for information that will help you push your business to the next level, understanding the latest digital marketing trends and how to use them will be critical to your success. The good news is there are tons of different online digital marketing courses available, each offering a different focus and approach.
You can learn everything from search engine optimization (SEO) to social media marketing to content marketing and more, all from the comfort of your home at your own pace and convenience.
I’ve reviewed and ranked all of the top digital marketing courses online based on a number of critical factors, including instructor credentials and experience, student reviews, course curriculum quality, cost, and more (click here to learn about our entire Editorial Process & Methodology for product reviews).
What are the Best Digital Marketing Courses Online?
Here are my picks for the top digital marketing classes to take online in 2024…
1. Become a Digital Marketer Nanodegree Program (Udacity)
Become a Digital Marketer Nanodegree (Udacity)
Learn by doing with hands-on experience in live campaigns, guided by industry experts. Kickstart your career equipped with a comprehensive understanding of digital marketing from all angles.
Price
$249 per month or $846 for 4-month access
Duration
3 months ( 10 hours per week)
Provided by Udacity, this series of 11 digital marketing courses is a comprehensive, all-encompassing program for anyone looking to master the subject.
From social media marketing to SEO-based marketing and email marketing to paid digital advertising, the digital marketing classes offered in this Nanodegree program have covered all the critical skills you will ever need.
Nanodegrees from Udacity are specialized courses designed to provide in-depth knowledge on a particular subject, along with exclusive benefits unique to this online learning platform.
Really, this program is all you need to become a high-performing digital marketing professional.
What sets the Nanodegree apart is that you’re not just learning a bunch of theory. The emphasis on practical application gets you ready for real-world application of the skills you’re learning. Each course segment concludes with a project, allowing students to apply what they’ve learned in a real-world context.
The courses in Udacity’s Digital Marketing Nanodegree are taught by industry experts, led by a group of professionals whose backgrounds speak volumes:
- Liana Gross Furini brings over a decade of expertise in digital marketing, specializing in paid media, social, and search advertising, backed by a solid academic foundation in Advertising and Social Communications.
- Jen Crompton is a versatile digital marketer and PR expert with extensive experience across various industries, complemented by her academic contributions and mentorship roles.
- John Triggs is a seasoned product leader who bridges the gap between businesses and customers through innovative digital marketing technologies, with a rich background in leading teams at major corporations.
- Matt Bailey stands out as a digital marketing educator to global brands and universities, offering over 25 years of industry experience and a unique instructional design approach to simplifying complex concepts.
- Erica Reid specializes in social media marketing, bringing her experience from leading digital marketing initiatives at major companies to her role as a consultant and educator.
- Benjamin Kepner is the CEO of Global Social Media Marketing, bringing a wealth of knowledge and certifications in digital marketing, alongside his role as a Google For Education Certified Trainer.
- Dawn Raquel Jensen leverages her extensive background in social media, marketing, and strategy to enhance customer experiences and educate the next generation of digital marketers.
- Daniel Kob is a digital media entrepreneur and visual storyteller with a Stanford MBA, known for his diverse experience in media, tech, and marketing across Europe and the US.
- Anke Audenaert has shaped the landscape of digital marketing education at Udacity, drawing on her rich experience in market research, entrepreneurship, and academia.
All in all, with expert instructors and an incredibly in-depth curriculum that spans numerous courses, Udacity’s Digital Marketing Nanodegree is, in my opinion, the best option out there for anyone who wants to learn digital marketing online.
What You Will Learn
- How to create material relevant to your target audience and assess its effectiveness.
- How to create campaigns that appeal to your target demographic.
- How to maintain your social media presence and develop successful content for each channel.
- Discover social media’s prospects for targeted advertising
- How to create a target keyword list, improve the UX and design of your website, and run a link-building campaign
- How to use Google Ads to plan, run, and optimize a successful ad campaign.
- How to put up a Google Ads display advertising campaign
- How to develop an email marketing strategy, design and execute email campaigns, and track outcomes.
- How to analyze your audience, measure the performance of your acquisition and engagement activities, and assess your users’ conversions to your goals
See our Udacity review to learn more.
2. Digital Marketing Specialization from the University of Illinois (Coursera)
Price
$59/month included with 7,000+ other courses with Coursera Plus subscription. Try Coursera Plus free for 7 days.
Duration
8 months (5 hours per week)
This Specialization series of digital marketing courses covers all the main concepts of revolutionized digital marketing, including SEO (search engine optimization), SMM (social media marketing), digital marketing analytics, and more.
With 6 courses in all, you’ll master cutting-edge, strategic marketing concepts to build successful brands in an online world.
After completing all of the courses in this Specialization, you’ll be able to put your new skills to work on a real-life capstone project set up in partnership with Grainger.
What You Will Learn
- Theories around marketing analytics and how to use it to evaluate and enhance campaigns.
- How to recognize the significance of data collection.
- How to conduct in-depth and comprehensive digital data analysis by following a step-by-step procedure.
- Theories and methodologies for assessing consumers’ digital behavior.
- How to assess and select the best web analytics tools and methodologies.
- How the Digital Revolution has influenced the analog world.
- How to develop captivating presentations and data visualizations by getting hands-on experience with data analysis.
- The fundamentals of marketing communication to choose the best channels for delivering the correct marketing message to the dedicated customers at the right time.
3. Search Engine Optimization (SEO) Specialization from UC Davis (Coursera)
Price
$59/month included with 7,000+ other courses with Coursera Plus subscription. Try Coursera Plus free for 7 days.
Duration
5 months (6 hours per week)
Taught by the professionals Rebekah May and Eric Enge, this series of 5 courses aims to teach you how to develop real-world skills that you can use in your digital marketing profession.
Each course within this Specialization allows you to take tests, participate in interactive tasks, and engage in discussion forums with other students to ensure your newly acquired knowledge is able to be applied in a practical manner.
The courses in this Specialization include an introduction to Google SEO, SEO fundamentals, website optimization, advanced content and social tactics to optimize SEO, and a capstone project.
What You Will Learn
- How to perform a thorough SEO study and a competitive analysis of a website
- How to create a sound strategy for building a productive and successful client relationship.
- The reasons behind working with influencers
- How to create relationships with influencers and collaborate with them, then evaluate the statistics to discover which material is shared the most amongst the consumers
- How to prepare a final report including your results and SEO suggestions to be presented to your clients.
4. The Complete Digital Marketing Course (Udemy)
Price
Regularly $199.99, often goes on sale
Duration
Self-paced
SEO, Youtube Marketing, email marketing, social media marketing, Google Adwords, Facebook ads, and Google Analytics are all covered in this Udemy digital marketing course. It allows you to verify your company idea, do market research by asking three easy questions and create a world-class webpage using WordPress in under an hour with no programming.
What You Will Learn
- How to create a 1000-person email list from zero in 30 days for email marketing.
- How to create sales pages by copywriting
- How to use SEO to get free traffic to your website
- How to use Linkedin to become viral and increase your connections.
- How to promote your app in 43 different ways.
- How to make money with Facebook Ads without investing a lot of money.
- How to use Google Analytics data to improve your marketing.
- How to use Google Adwords to avoid frequent blunders and create compelling campaigns.
5. Digital Marketing Specialist (SimpliLearn)
Price
$3,000
Duration
Self-paced
This master’s program allows you to grasp top digital marketing topics, including inbound marketing, paid marketing, social media marketing, and site analytics. This online digital marketing course consists of seven unique modules, with each student earning a Master’s certificate upon completion.
SEO, PPC (pay per click), social media strategy, conversion optimization, web analytics, language targeting, online reputation management, search psychology, and more are covered in-depth in this curriculum. The courses prepare you for the corporate world by teaching you how to use the most up-to-date technologies and allowing you to work on real-world digital marketing projects from reputable companies.
What You Will Learn
- How to develop your ability to develop, manage, and execute integrated multichannel initiatives.
- How the various digital marketing disciplines are interrelated to each other and how to utilize them
- How to manage a digital marketing team and be the initiator for marketing tactics
- How to target the right audience on different social media platforms
- How to make use of advanced social media, advanced content marketing, and advanced web analytics to create the success of your brand
- How to tackle real-world, industry-aligned case studies through intensive mentorship sessions in the capstone project.
6. Fundamentals of Digital Marketing (Google Digital Garage)
Price
Free
Duration
40 hours
Users will explore digital marketing essentials in this Google Garage digital marketing course. This comprehensive training is divided into 26 courses, each tailored to a specific marketing goal.
Each module has a number of courses that comprise text, video, and quizzes to assess your understanding. You may pick and choose which digital marketing classes you should include in your personalized learning plan if you don’t want to complete the entire course.
By the end of this online digital marketing course, individuals will be well-versed in email marketing essentials, such as A/B testing, designing simple landing pages, and monitoring replies.
What You Will Learn
- How to create and advertise your online presence on the appropriate social media sites
- How to create personal websites and set business objectives
- Techniques to understand client behavior
- How to use SEO & SEM strategies
- How to make use of content marketing to create engaging content for your audience
- How to make use of web analytics to understand your customers and analyze their various needs over products or services
7. Digital Marketing Strategy: Profitable Sales Funnel Fundamentals (Skillshare)
Price
$99 per year. See our Skillshare review for more info.
Duration
10 hours
This offering consists of 22 courses, and the courses are designed to increase your customer base and the number of transactions per customer.
After completing this digital marketing course, you will have a basic understanding of creating a successful and profitable sales funnel. You will be able to move on to the execution phase confidently.
What You Will Learn
- The importance of sales funnels for business success, and analyze which aspects go wrong in a company?
- How to utilize KPIs (metrics) to improve the profitability of your sales funnel
- How to customize your approach to your target audience’s thinking to provide a great customer experience at every step
- Which approach to opt for at the start, middle, and the end of your sales funnel
- How to maximize the value of each consumer by utilizing several pricing tiers for your offerings.
- How to create a lucrative sales funnel and implement a customized digital marketing plan
A Final Word
Digital marketing is an ever-evolving field, and taking classes can help you stay up-to-date on the latest trends and best practices.
The best digital marketing classes can provide you with essential skills that can be applicable to a variety of careers, including social media management, content marketing, and even web development.
Simply put, whether you’re looking to change careers or just wanting to brush up on your skills, taking digital marketing classes is a smart move.
Have any questions about our guide to online digital marketing courses? Leave us a comment below so we can help.