When you manage an online business, it’s essential to feel confident about your website. Choosing a Squarespace perfect template for your business goals can help you achieve that confidence.
After all, your site is more than just the way customers learn about who you are and how to access your goods and services.
It’s a crucial first impression of what you and your business are all about.
A site that looks elegant, loads quickly, and is easy to use can draw folks in and turn curious scrollers into new loyal customers.
On the other hand, a site that looks cluttered and difficult to navigate can deter visitors in a matter of seconds.
That’s why Squarespace, an industry favorite for website building and design, offers hundreds of beautiful, fully customizable templates to bring your online business to life.
Plus, for a limited time, you can save 10% on your Squarespace subscription by using the code LEARN10 at checkout.
In this article, we’ll take a close look at how Squarespace templates work, as well as offer tips on how to choose the right one for your business goals.
We’ll also include some helpful hints on how to get the most out of whichever Squarespace template you choose.
Read on to learn more about how to find the best Squarespace templates for your unique needs.
Squarespace
Squarespace is one of the top website builders available today, offering tons of beautiful templates for any type of website you can imagine. Building a website has never been so easy!
What Are Squarespace Templates?
When you sign up for Squarespace, the very first thing you’ll do is choose a domain name.
Once you’ve got your name locked down, you’ll be able to select from hundreds of elegant templates that pop up in a sidebar menu as soon as you log in.
Some business owners come in with a very clear idea of exactly how they want their site to look. If this sounds like you, great! You’ll easily be able to scroll through the options and find the one that speaks to your vision.
The rest of us, however, might not always have such clear-cut ideas about how to get started (especially those of us with no graphic design or web building experience).
This is where Squarespace is worth its weight in gold.
From the outset, you’ll see a number of subcategories to help you begin narrowing down your search for the best Squarespace template.
This is where it’s key to think about what you’re trying to sell and who you’re hoping to reach.
Squarespace templates include categories like fashion, nature and animals, art and design, real estate and property, professional services… the list goes on.
It’s a great jumping-off point for choosing the best templates for your business laid out right off the bat.
For example, if you’re selling photography services, you’re going to want a template that places the most emphasis on your stunning images.
Plenty of businesses that focus on visuals (think home decor, travel, fashion, art, and more) would also do well to consider templates with images at the front and center of the user’s experience.
Squarespace has a plethora of these image-centric templates. Simply sift through and find the ones that best match your business’s unique personality: playful, sleek, retro, et cetera.
Other businesses, on the other hand, may benefit from placing text in an eye-catching way, whether it’s a standout headline font or a compelling testimonial to hook your customers.
If you’re offering legal services, for example, you may want your text to take center stage, while allowing a few more neutral visuals to add balance to your page’s look.
Whatever the mood is that you’re trying to set, Squarespace has a template for you.
While some of its competitors might offer a higher number of templates (some platforms boast over 500 options), you can also be sure that each template from Squarespace is high-quality.
Squarespace templates have a professional design that looks great right out of the box, which sets them apart from a lot of the competition.
After all, choosing a template that vibes with your online business is a key factor in ensuring a positive user experience… and making your venture a success.
How Can You Customize Squarespace Templates?
Even though Squarespace boasts some of the most attractive out-of-the-box templates around, you’ll probably still want to add on some personal touches.
Every online business is different. You’ll want to consider what elements your page should include, as well as how many different sections and links you’ll provide for customers to click through.
For example, if your store is selling handmade artwork, you may include a page for prints, one for calendars, and one for notecards.
If you’re offering fitness services, on the other hand, you may consider adding a page of testimonials, or embedding some videos giving potential customers a look at your methods.
All of these customizations are easy to achieve with Squarespace’s super intuitive Drag & Drop Editor.
Choose from appealing presets for your color scheme and fonts, or go rogue and create your own to make sure your site looks exactly how you want.
Adding, editing, and removing content and image blocks on Squarespace could not be simpler: you’re literally going to click to create one, and move it to wherever you want it to land on the page.
The built-in grid layout will help you make sure all the text and images you add to your template are well-balanced and centered.
As you’re editing, you’ll also notice the extensive drop-down menu of elements to choose from: think images and text blocks, of course, but also Amazon integration, donations, and Soundcloud videos among the options.
Though Squarespace provides you with tons of ways to personalize your template, the easily navigable interface keeps things from becoming overwhelming, even if you’re a beginner.
Where Does AI Enter the Picture?
These days, you can’t discuss any online business model without considering AI.
Squarespace templates benefit from AI enhancements, but you’re still the one with the final say in what your site looks like and how it functions.
Squarespace users can rely on an AI-powered website builder to synthesize their ideas and create a site that reflects their brand values.
For example, Squarespace’s AI might ask you to describe your brand’s personality, as well as the sections, colors, and fonts that you’d prefer.
Again, this is when it’s critical to think about your target audience, as well as the best way to market your goods and services.
A laidback athleisure brand aimed at college students needs a very different look than a serious consulting firm hoping to reach investors… so be thoughtful when responding to Squarespace’s AI prompts.
Once you’ve filled in the blanks, Squarespace’s AI will connect the dots and help you select a template that suits your needs.
From there, you can go right on back to customizing using the Drag & Drop editor, or allow AI to give you a boost by letting it generate some of your images and copy.
That said, of course, any good online business owner should always triple check to make sure that any AI-generated content is actually on brand.
While these tools are incredibly helpful for beginners (or those who might be pressed for time), nothing can replace a human touch when it comes to describing and selling your amazing services and products!
How Does Squarespace Include SEO and Marketing?
Now that you’re ready to launch your site, it’s time to think about SEO, or search engine optimization.
SEO makes sure that your page is visible to the people who want to find it, and boosts traffic to your site.
From including important keywords to adjusting URL slugs, it can be a daunting process for people who don’t have a background in web management.
Thankfully, after you’ve chosen and modified your Squarespace template, you can also benefit from Squarespace’s fully integrated SEO features.
SEO titles and descriptions are automatically generated to maximize views (but you’re still welcome to go back in and edit them, if you’d like), and content on your site is automatically marked up to ensure proper indexing by search engines.
Squarespace also allows your customers to browse, add items to their cart, and make payments without ever leaving your site.
The built-in mobile compatibility also gives your online business a leg-up in the realm of SEO, as it makes it possible for people to easily engage with your site from whatever device they’re using.
Plus, online business owners can also create on-brand emails and newsletters to drive traffic on their sites using Squarespace’s digital marketing tools.
Whether it’s an eye-catching email campaign or a beautifully edited photo for social media, Squarespace is fully loaded with top-of-the-line marketing tools to help your website stand out.
SEO and marketing are a big part of making your online business work. By integrating these features smoothly with all of their templates, Squarespace takes care of a lot of the grunt work at this stage of the game.
Final Thoughts on Choosing the Best Squarespace Template for Your Online Business
Your online business requires a ton of dedication, heart, and time.
Whether you’re selling items you’ve made or skills you’ve honed over the years, there’s no doubt that it’s a labor of love.
Squarespace templates allow you to showcase your business’s unique and desirable aspects without the headache of building your site from the ground up.
Squarespace templates are attractive and well-designed, and the platform makes it easier than ever to match the perfect template to your unique needs.
Once you’ve made your selection, you can easily customize your site until it looks exactly right, then add in SEO and marketing options to boost your customer interaction and build your community.
While Squarespace is an investment – a basic membership is $16/month, with tiers ranging all the way up to the $99/month premium level – it’s one that’s well worth making. Plus, you can save 10% on your subscription with the code LEARN10 (and a generous 14-day free trial helps!).
Running a business can be challenging.
With Squarespace’s templates and SEO features, though, running your website doesn’t have to be.
Are you an online business owner who has utilized Squarespace’s templates? Have any tips or questions on Squarespace templates that we didn’t mention here? We’d love to hear from you in the comments below!
Julia loves all things reading and writing and enjoys discovering new ways to connect with other educators.
